Luziana has been working at a newspaper for almost three years now. As a content-creation manager, her daily task is to oversee the editorial team to create engaging content for the readers. Last year, the newspaper relaunched its website, hoping to provide a more enjoyable news-consuming experience for online audience. As the whole media industry becomes more digitally-driven, Luziana's company faces great challenges transitioning from print to digital media.
Luziana realizes that the basic tech skills where she learned in college are not enough for her to work at this digital journalism environment. She decides to learn some basic coding during her spare time but she isn't sure where to start. Some friends recommend her Code Academy, a popular online learning platform that teaches programing for free. Luziana is passionate about learning, but after trying out Code Academy for several weeks, she realizes that although it's easy to get started with, it can't actually get her very far. When she tries to apply what she learned from the course to her job, she feels frustrated because she couldn't solve the problem by herself. A lack of personalized professional support and social interactions with other learners makes it extremely challenging to learn coding on her own. Disappointed with her performance, she figures out that maybe coding is not for her and finally she gives up.
One day, she reads a blog post about a girl who shares her experience of learning coding on an online platform called C@C: Coding and Coffee. The name immediately grabs her attention so she googles it. After exploring the website, she is very excited about the unique feature of Coding and Coffee: it helps bridge the gap of online and offline professional education by facilitating in-person study groups. "Learning with other people in real life is not a bad idea." Luziana decides to give it a try. After the registration, she is given a quick survey and a short quiz to complete. On the survey, there are questions about her learning goals and her time commitment. She also fills out what time she'd be available to join a study group with her classmates. Based on the information she provides, the system generates a personalized study plan for her. This detailed study plan not only tells her which track she should take, but also provides a project-based timeline to track her progress. After the first two weeks of learning, the system recommends Luziana some "study buddies" who are taking the same course with her and have a similar study schedule. She is invited to a social network page where she can "meet" her peers and discuss coding homework with them. After talking to her classmates, Luziana finally meets them at a cozy coffee shop in Brooklyn on a Sunday afternoon. During the discussion, they have a video conference with Michael, who is the volunteer teaching assistant at Coding and Coffee. Michael explains some confusing concepts and that helps Luziana understand what went wrong in her code. Compared with Code Academy, Luziana feels that this blended learning model is more effective and fun. "I can do this!" Now she's motivated to work hard with other aspiring females on Coding and Coffee to create great things together.